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Good Being

✨ The Spirit of My Conviction Starts Here:

What would be the point of anyone visiting this blog if I didn’t state my case with absolute conviction? I was born to bring clarity on the increasingly complex concept of the constitution of 'careers'. With my life-purpose - by no coincidence - being guiding you to yours life-purpose. 

 

Yes, let there be absolutely no doubt about my purpose being wholeheartedly devoted to you deciphering your purpose!


To help those I coach, guide, challenge and advocate for in my practice, and those I write for in the wider world, to zero-in on their unique signal amid life’s increasing complexity and chaos.


So I’ll say it plainly, as a result of solving life's Greatest Conundrum for myself, and having devoted myself to my calling for more than a quarter of a century, finally: I have codified The Meaning of Life.

I state this haughty claim:

Not as pontification, but as outreach.
Not as hubris, but as conviction.
Not as dogma, but as a workable framework.
Not as a guru, but as a craftsman of career clarity.

Not as exploiter, but as empowerer. 
Not as limiter, but potential maximiser. 

After decades of labour market research, theoretical inquiry, vocational coaching, soul-searching, pattern recognition and psychological mapping, a solid structure emerged that very quickly melted the semantic fog locking so many people into soul-destroying, will-sapping, autonomy lacking, creative-less, monotonous work.

 

A work landscape that - in the last four decades - has been rendered pointless due to the relentless attack on worker autonomy and our ability to forge our own decisions and originate our own ideas. Empowering local economies through the contribution of 'good'.

 

Instead, running organisations as unflinching protectorates, hell-bent on valuing their bottom-line, over facilitating growth and maximising potential in their most valuable resource - their people.


Rooted in what I call 'Occupational DNA', and built upon a formulaic, rigorous, tangible, repeatable system I named 'The Talent Triangles', this framework culminates in my magnum opus:


The Purpose Pyramid.

It works too!

And I have the testimonials on my LinkedIn page to prove it!


Not because I say so, but because those who enter this odyssey towards clarity of purpose and occupational certitude begin to realign themselves in the direction of their truest selves.

They kindle their light.
They awaken insight.
They reclaim coherence.
They remember who they are.
They remember why they’re here.

They decide exactly what they're going to do to make a difference. 

🌊 The Call Beneath the Noise -

A prelude to the Good Being Odyssey: 

 

It’s a seemingly, justifiably, inconvenient fact:

we are all moving toward our death.

That’s not a threat.

That is not me spoiling your day being morose. 
It’s a truth so sacred it has been buried beneath centuries of noise and conditioning to pretend otherwise.

And yet, here we are.
Still breathing.
Our hearts still beating.

Our consciences reverberating.

Life's 'greatest conundrum' banging on our inner doors.

Which means the question is not if we will die.

 

The question is:

Will we ever truly live?

To live is not simply to survive.

No, we're not put on this Earth to contemplate our dying. We're called by Nature to contribute the essence of good borne into each of us. 
It is not to hustle, or produce, or scroll, or ache quietly in traffic and queues.

To live is to hear the call - that inner calling - we’ve all been ignoring for years.

The calling buried beneath our job title, camouflaged in toil of those petty politics we hate having to say "Yes" to.
beneath our unpaid bills,

beneath the rank ambiguity of 'employability',

beneath the soul-crushing void of 'generalist' over 'specialist',
beneath the voice in our head that says:


“Who am I to want something more?”

Let me tell you something radical.

Wanting something more - wanting to maximise that innate potential born into every single one of us - does not make us selfish.
It brings us alive.

And if we follow it - that flicker, that whisper, that disquiet, that deep grumbling, that unnameable agitation, that inner friction - 
we will not become less responsible.
We will become more resilient.

Maximising our potential is what we are born to do.

But who knows how to solve 'The Great Conundrum'?

🔥 The Lifeline of Calling:

 

Because the truth is:

Our calling isn’t a luxury.

It’s a lifeline.

We’ve been told to prioritise security and service.
To delay our dreams until the children are raised,
until the mortgage is paid,
until our inbox is empty, 
(when will that ever be?!)

until the share price gains,

until the dividend yields. 
But to who?

For who does work reward?

What about me? 

The human soul does not wait for conditions to be perfect.

It waits for us to remember why we are here.

This is the responsibility of adulthood.
To maximise that potential.
To answer that calling.
To fulfil that promise.
To become.

So I’m asking you -
not to quit your job,
not to abandon your responsibilities.
But to step forward into that Career Dovetail only you can perform.

That only you were born to do.

To reclaim the life you have always sensed is meant for you.


And in doing so, to become the kind of person the world desperately needs right now:

A Conscientious Conductor.
A connector of Good Being.

🌿 What Is Good Being?

 

In essence, Good Being is: The Art of Becoming Who You Were Born to Be and Who The Community You Most Seek to Belong to, Most Needs You to Become. A human being living in generative alignment with their innermost nature and deepest authenticity.


And therefore, in service to everything they touch, every sense they feel, and every good they contribute.

This becoming of our authentic selves is not spiritual escapism.
It is realer than any other item on our to-do list.

Because the truth is this:

We become strong not by hardening,
but by aligning. By performing the excruciatingly arduous self-inventory required to become: 'Career Dovetailed' 

For it is a fact of life that we become resilient not by armouring up,
but by becoming who we truly are inside.

We contribute more as Good Beings.

And the greatest act of contribution is not martyrdom for someone else’s cause.


It is full presence.
It is inner coherence.
It is the daily devotion of showing up in the world as our sacred Self.

It is contributing our innate Good Being.

🧭 So What Is This Really?

 

Good Being is not a course.
It’s not a blueprint.
It’s not a motivational pep talk.

It is an odyssey.

An adventure into our deep Self.
A true reckoning.
A realistic remembering.

A pragmatic equilibrium.

A sparking of epiphany.
A Good Being becoming.

It is the precise moment we stop drifting…
and start composing the symphony of our lives.

Tuning-in to the music we were born to move to.
Zeroing-in on that 'imperative' action we exist to contribute.

It is that act of connection that only flows from maximising our potential, living in alignment, ascending with intentionality, living on purpose, and being good. Doing good. Becoming that unashamed 'do-gooder'! 

This is the beginning of your return to Destiny:

  • to your nature

  • to the Sacred

  • to the centre

  • to the work you were born to do

  • to your becoming

  • to your belonging

  • to your aligning

🛳 The Embarkation:

 

Welcome to the embarkation onto the most important voyage of your life.

The voyage of Good Being.

The work you were born to be.

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IT'S GREAT TO CONNECT

Welcome to my blog, a place where I share my greatest inspiration and candidly display the different sides of my 'Good Being' meaning of life passion project.

 

Although I have not yet officially launched my site - there are still piles of fresh ideas and innovative products and services to integrate - it has been generating a buzz. Especially in melting the 'semantic fog' locking so many people into unfulfilling jobs and dead-end careers; whilst also gaining an increasing following of people keen to explore a fresh perspective on 'love, life and livelihood'.

 

I invite you to explore my content and learn about what makes me so passionate about the subject of 'The Whole Point of Existence'; as I discuss in my latest book - which will be relaunched late in 2025. So, watch this space! 

 

Please reach out and engage - because, as I build on my mission to turn people onto their true calling in life and zero-in with far greater precision on their purpose, it would be great to hear from you, as well as we grow this important conversation aimed at creating clarity on career during an era of unprecedented volatility and change. An era where Artificial-Intelligence threatens to disrupt the entire World of Work. A rapidly evolving labour landscape, where I argue only the purpose-driven, most self-aware, proactive workers will prosper - those Good Beings - contributing the great work they are 'called' to do. 

Career Signposting to the many options and directions available to job hunters

¼ Century of consulting, coaching and creating experience.

Only the Best

You know what makes me an agitator, outlier and maverick when it comes to maximising potential? I really, really care and I am really, really unashamedly passionate about making a difference and adding value to the individuals and organizations I collaborate with.

 

What that means in reality is that I evangelise about the power of my insight gained from 25 years of coaching, consulting and strategic facilitation to unlock hidden power. Whether knowingly or not, 90% of the people I coach and the organisations I consult to are not turned-on to their innate power.

 

Whether through one-to-one coaching, offering my consulting savvy to organisations or being sensitive to moving groups of people bearing different views, opinions and values - about how to get their job done in relation to fulfilling the organisation's strategic goals - I see what others so often miss  - The Good in People. 

'Good Being' Services

1

PURPOSE COACHING

Whether my Bronze, Silver or Gold programmes, my services are available for the following tiers: 
- High-flyers, Board-level Executive & Entrepreneurs. 

- Career-changers, Women-returners & Purpose-hunters

- Career-rookies, Young Persons, 16 to 26 years. 
With each programme using my 'Good Being Meaning of Life-Engine' method to help you codify your occupational DNA and generate an authentic sense of momentum, conviction and purpose in life. 

2

TALENT CONSULTING

The flip-side of my coaching business is consulting to any organisation that is tired of haemorrhaging the good intentions detailed in their Business Plan, by not having engaged personnel who are turned-on to their unique set of skills, talents, values, character traits, aptitudes, insights and knowledges in such a way that not only maximises their innate potential. But unleashes value in your organisation in such a way that you fulfil your strategic goals too. 

3

FACILITATION SERVICES

By combining my coaching and consulting insights, my facilitation services add an unbiased third party asset to your team with a proven record in designing, delivering and managing your strategy event to inspire, empower and support group dynamics, cohesion and effectiveness. I have designed and facilitated many kinds of events, including leadership retreats, strategy workshops, focus groups, employee engagement, and customer service workshops.

"Duncan is an excellent business people coach and has shown he can work with the most unpromising and entrenched candidates; helping them to see the world in a different way and change their performance. I have thoroughly enjoyed working with Duncan, it was a very valuable experience having him in the business and I have personally gained much from working with him."

Nicky, HR Director Law Firm,

London & Home Counties UK

Books

ADVERTISE - A COLLABORATION

With more than an eye on holistic wellbeing and maximising potential, I wonder what type of organisation might like to advertise on a blog devoted to 'love, life & livelihood'? Do get in touch if you feel there could be synergies worth exploring between our respective offerings. 

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